Exploring The Role of Technology in the Event Industry

Exploring The Role of Technology in the Event Industry

Planning an event is about so much more than getting people to attend. It’s about the activities you’ll present to attendees during the event, how you interact with your audience before, during, and after the event, and the valuable data you analyze post-event that can be extremely useful in your marketing efforts. 

Today’s technology allows us to put on some of the most engaging events ever, whether we’re using virtual reality, live-streaming to grab the attention of a wider audience, or tapping into artificial intelligence to help connect with consumers where they’re at. Discover how technology can help you plan and execute your next event.   

Technology allows for easy event data collection. Analytics tools are getting increasingly advanced, allowing event organizers to gather valuable insights. For example, business owners can analyze everything from attendee behavior to communication preferences and engagement metrics, registration numbers, and individual session attendance. You can also use technology to take surveys, gaining feedback from those who attended your event. Some of the most popular tools for effective event evaluation and feedback include Accelevents, Tripleseat, SurveyMonkey, Typeform, Google Analytics, HubSpot, Trustpilot, Feefo, and more.

Integrating VR and AR technologies allows for more immersive experiences. You may be hosting an event in person, but you can transport your attendees to virtual environments thanks to virtual reality. From lifelike simulations to product demonstrations and interactive experiences, you can instantly provide attendees with a better understanding of your business thanks to VR. Augmented reality (AR) can also enhance event experiences and engage attendees in innovative ways. 

Live streaming enables your business to extend its reach. Now, your target audience doesn’t need to be in the vicinity of your event to connect with your company. You can reach a global audience in real time. Whether you’re broadcasting keynote speeches, panel discussions, or product launches, live-streaming makes events accessible to a broader audience and opens your business to even more opportunities. Currently in beta, All Aces founder Lauren Raimondi is launching an information sharing platform, Poldit , with interactive livestreams that let you stream individual event panels and webinars to connect with your online audience in real time.

Management tools help streamline event operations. Events come with their own set of administrative duties. Thanks to the technology in tools like Eventbrite, Cvent, Bizzabo, Liveforce, Ubeya, and more, you can simplify the process of booking, scheduling, payrolling, and resource management. Aside from streamlining these processes, you can minimize manual errors and focus on making your event engaging and interactive.

Social media can help with better event promotion, personalization, and engagement. Connect with audiences where they are and build brand awareness on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. All of these platforms come with tools to create targeted advertising campaigns. What’s more, you can share event updates and highlights or interact with attendees in real time on social media. Once the event ends, social media continues to provide your business with valuable information in the form of feedback that you can use in the future to enhance experiences. 

AI can simplify day-of-event interactions. Artificial intelligence-powered chatbots can assist attendees with event inquiries, provide personalized recommendations, and facilitate registration processes, making for more efficient operations on the day of your event and improving overall attendee satisfaction. Moreover, these AI algorithms can analyze large datasets to identify trends, predict attendee behavior, and optimize event strategies, enabling you to make data-driven decisions for your business. 

All Aces Can Streamline Your Next Event

At All Aces Promotional Staffing, Inc., we can take the stress out of planning your events and experiential marketing campaigns. Our team utilizes the latest technology to simplify everything from recruiting and managing top-notch event staff to payrolling so you can devote your attention to planning the most successful event possible!

Do you need help staffing your events? Contact us now or call us at 646-829-1602 to see how All Aces Promotional Staffing can help.