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Nothing can beat the impact of engaging with your consumers in a creative and memorable way through a live experience. When it comes to developing a successful experiential marketing campaign, there are many moving parts and when done right, an experiential program leads to more sales, brand loyalists, and an emotional connection with consumers. Recent...
We’re very excited to share our podcast interview with the amazing Dona Peters from Medallion Retail. Here Lauren Raimondi, our founder and CEO, talks in depth about the planning process, dos and don’ts, and the importance of the event staffing piece of pop-up shops, retail, and experiential marketing programs. We shared some laughs and great...
The best way to market cannabis is through live experience. How could you not respond to a friendly person offering to rub CBD butter into your palm or luring you into a spectacular installation of the latest LED growth technology? Cannabis is on track to become a 30+ billion-dollar industry, and experiential marketing has surpassed...
