Sierra Mist
2 Team Leads
2 Drivers
12 Brand Ambassadors
For 3 days, a team of brand ambassadors went to various locations sampling the product and conducting a shooting contest for tickets to a championship basketball game in each state.
All Aces was responsible for:
- Providing staff
- Assisting with ideation and client pitch
- Coordinating truck rental
- Truck wrap, and hoop installation
- Sourcing all branded POS and uniforms
- Researching locations and providing schedules for each city
- Daily reporting
Results:
350,000 brand impressions throughout the 3 days and over 8,000 people sampled!