Sierra Mist

Description: For 3 days, a team of brand ambassadors went to various locations sampling the product and conducting a shooting contest for tickets to a championship basketball game in each state. All Aces was responsible for providing staff, assisting with ideation and client pitch, coordinating truck rental, truck wrap, and hoop installation, sourcing all branded POS and uniforms, researching locations and providing schedules for each city, and daily reporting.

Results: 350,000 brand impressions throughout the 3 days and over 8,000 people sampled!