April showers brought May flowers to various Kate Spade locations nationwide over Mother’s Day weekend this year! In conjunction with the holiday, Kate Spade ran a promotional campaign to advertise their new floral line for the summer. This spectacular promo ran in 18 different cities, over the 4 day busy Mother’s Day weekend! Promotional activities included photo wall opportunities, retail cart displays in Kate Spade stores and in several mall runways, and the distribution of daisies to mall guests of all kinds!
Along to help the journey, All Aces Promotional Staffing was brought in to assist in each of the 18 cities. Depending on the location, the All Aces brand ambassadors helped with putting together the retail carts, organizing the outlet displays, building and activating the photo booths, and proactively stayed on top of refilling the fresh daisy supply for the Kate Spade employees! Within the 4 day span, approximately 18,000 daisies were distributed, handbag sales popped, and 54,000 impressions were made! All Aces Promotional Staffing was responsible for bringing in top-notch production assistants and brand ambassadors, all of whom collectively and individually went above and beyond to ensure client success! With a strong and positive team, the nationwide Kate Spade Mother’s Day promotional event ran smoothly while creating fun and memorable experiences for shoppers all over!