“The party with a purpose!” One of New Orleans’ biggest events of the year has become the Essence Festival. With over 500,000 attendees in 2022, the French Quarter flooded with excitement as individuals from all over gathered to celebrate Essence, a popular magazine that is primarily focused on African-American women. This event has officially become the largest African-American culture and music event in America, and continues to grow yearly. In addition to music and culture, hundreds of popular vendors joined in on the fun with promotions and hands-on activities for guests. This year the party began in the parking lot, where Ford hosted a test drive station for their latest and greatest vehicles. Joining the Ford team was All Aces Promotional Staffing, who brought an A-team of Brand Ambassadors to help run their booth and to gather survey information on festival-goers experience’s at the test drive station! During the 3 day activation, the All Aces Promotional Staffing team conducted several hundred surveys and collected data that will be used to help improve upcoming Ford events and vehicle ideas. In addition, the team helped bring the vibe up and created lasting positive impressions for the Ford name! All in all the Ford experience at The Essence Festival was a blast for all of those who participated!