Market: Georgia and South Carolina
Description: Amazon Studios partnered with Michael B. Jordan’s production company Outlier Society to launch a summer drive-in screening series. The screenings featured films celebrating multi-cultural and diverse voices in cinema. And because a night at the movies isn’t complete without snacks, the free events provided refreshments from Black-owned businesses.
Result: Unique brand exposure that yielded positive feedback from attendees, who were thrilled to have a COVID-safe, free event in their communities.