Micro Influencers

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With people consuming more content online, especially amid the COVID-19 pandemic, it’s become even more essential for brands to have a digital and social media presence. Our micro influencers can get your message out to your targeted audience fast and organically.

What is a micro influencer?

You’ve probably heard of influencers but what are micro influencers? Like influencers, they are active on social media and have an engaged, invested audience that interacts with their content. The main difference is the size of their following. Micro influencers have a smaller following than traditional influencers, and are viewed by their followers more as peers than celebrities. Like larger influencers, many micro influencers have some consistency to their overall “personal brand” that they can leverage in a brand partnership.

Why micro influencers?

Though their following may be smaller, micro influencers tend to have a much higher levels of engagement per post. Since micro influencers tend to post a higher ratio of personal content to branded content, their posts are seen as more authentic than an influencer whose profiles are entirely made up of branded ad content. In fact, studies have shown that as an influencer’s number of followers increases, their number of likes and comments from followers decreases.

Lauren, our founder, also ran an influencer agency so there’s no better company to spread the word about your brand! Whether you just need people to share your message or need a whole campaign created, we are here to help.

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