Lauren Raimondi is a lot more than just a CEO; she is a powerhouse. She worked as a brand ambassador and field manager while studying neurology at Boston University, and went on to form All Aces Promotional Staffing in 2007 after graduating. Like a true leader, she knows the ins and outs of the experiential marketing industry through her own experience working within the industry at all levels. She applies that expertise in her leadership as Founder and CEO of All Aces Promotional Staffing, which boasts relationships with clients nationwide, that execute events across the country.
Running a business is not an easy job, particularly when you add a global pandemic to the equation. As Lauren says- “Moving all the events online was, in essence, starting the company from scratch again. Of course, the core of the company is still there where we’re staffing various events, but we love working on partnerships and continue working on influencers and virtual events as an expanded services.”
As the world collectively copes with life during COVID-19, many events have been put on pause; but that doesn’t mean that this is the end for in-person events. Lauren believes that “online events and drive-through events are definitely here to stay, but physical events aren’t going anywhere.” In-person events that organically incorporate social distancing and online events are very different from running normal live events.
Safety has been Lauren’s number one priority throughout the pandemic. Before NYC shut down, she foresaw what was to come and made a plan to pivot the business completely and focus on influencers and virtual events. She assembled a full team to research and develop training manuals for the new directions to keep everyone at the company prepared and informed.
“We heavily reference the CDC and the WHO along with sticking to the most stringent guidelines ”. For All Aces Promotional Staffing, it is crucial that everyone is kept safe while attending the various drive-ins, and in-person events. Even though some states have made masks optional, Lauren has made it a top priority to stick to the strongest version of the guidelines, allowing everyone to work and attend live events with peace of mind.
Lauren and All Aces Promotional Staffing are also involved in the Live for Life Coalition, a group of over 200 events companies uniting together to provide their services to hospitals and sites affected by COVID-19 as much as possible. Additionally, All Aces Promotional Staffing is listed as an official supplier for COVID related services through the certified women-owned business portal.
Overall, Lauren is optimistic about the return of live events, while maintaining that classic “plan for the worst, hope for the best” mentality that is so standard for the industry.