When you attend a trade show, you’re generating awareness for your brand and personally interacting with your customers, but you’re also reaching a limited audience. Taking your brand on the road with a mobile marketing tour lets you connect with more people in more locations over a set period of time. While these experiential marketing campaigns are highly beneficial and allow you to interact with broader audiences, they can be challenging to plan.
Here are five tips on how to plan a mobile marketing tour:
- Choose your stops wisely. One of the first things you should think about while planning a mobile marketing tour is the cities you want to go to. You’ll want to travel where your target audience lives and hangs out. After you have the places figured out, you’ll want to see what other events are happening during your tour. Are there nearby concerts, festivals, or sporting events that align with your brand and organization? Try and set up shop within those locations as there is guaranteed foot traffic. Always make sure the venues you choose are accessible and exciting.
- Decide what kind of experience you’re going to offer. The most important part of your mobile marketing tour is the experience you’re providing your customers. If you provide something memorable, fun, and engaging, the people at the event are more likely to become (or remain) a customer. For example, if you’re a food and beverage company, you could host mobile samplings paired with a game that gives participants a chance to win a prize. If you’re a brand with a mascot or characters, make sure they’re at the event interacting with the attendees. People respond more positively to events and experiences where they feel an emotional connection.
- Hire the right staff. Event staffing and management for mobile marketing tours and experiential marketing campaigns can break or break the success of your tour. It starts with having the right tour manager, someone who can ensure everything runs smoothly and is capable of problem-solving if a situation occurs since they’ll be traveling from place to place representing your brand. Then, you’ll want brand ambassadors with positive attitudes and a good work ethic . When you work with a professional event staffing agency, they can align you with the right people for the job.
- Iron out the logistics. When planning a mobile marketing tour, it’s not just nailing down locations and hiring the staff. You also have to think about things like permits, insurance, acquiring the right vehicle for your experience, and a schedule and budget for the actual traveling. Neglecting to plan these aspects of your tour can result in problems down the line. For example, if you want to set up in a local park and don’t have a permit, you may be fined and asked to leave. Additionally, you can quickly go over budget if you don’t think about expenses like gas and tolls. Don’t let all your hard work go to waste. Preparing for these situations ahead of time helps you avoid potential crises.
- Develop a promotional strategy. What good is a mobile marketing tour if no one comes to it? You’ll want to create a promotional strategy during the planning process, so you’re spreading the word and getting people excited about what’s to come. Some promotional methods to consider are posting on social media, creating ads for Google and social media platforms, connecting with local influencers, and putting the information on your website.
Let All Aces Promotional Staffing Staff Your Mobile Marketing Tour
Mobile marketing tours are a surefire way to connect with your audience and give them an unforgettable experience related to your brand. At All Aces Promotional Staffing, our experienced project managers and staff work one-on-one with clients to guarantee consistency from the beginning of your mobile tour all the way through until the end. We can provide the best tour managers, assistant managers, drivers, and brand ambassadors, so you won’t have to worry about your tour!
Contact us today to learn how our event staffing and management services can help your mobile marketing tour.