Brand ambassadors and micro-influencers — how do you know which is right for your marketing strategy? Find out the difference between these types of marketers and how to determine which will benefit your business the most.
What is a brand ambassador?
Brand ambassadors serve as the face and voice of your business at in-person events. While social media brand ambassadors are becoming more prevalent, having people who represent your brand during conferences, experiential marketing campaigns, and mobile marketing tours is essential to connecting with your audience.
During in-person events, brand ambassadors can tell your story, answer questions directly, demonstrate how to use your products or services, and give out samples and swag. Their upbeat personalities and high energy help your customers have positive, memorable experiences with your brand.
Working with a brand ambassador can offer your business the following benefits:
- Engaging and interactive experiences for your customers
- Direct feedback from consumers
- Improved brand awareness
What is a micro-influencer?
Micro-influencers are people on social media with an engaged and invested audience that regularly interacts with their content. These social media gurus have a smaller following than traditional influencers, allowing them to come across as more authentic and peer-like to their followers. Micro-influencers typically pick and choose the brands they work with to ensure they align with their social media feed and the types of brands their audience relates to as well.
Partnering with micro-influencers can:
- Increase brand awareness
- Make connections with niche markets as well as your target audience
- Improve trust with existing customers and potential clientele
- Reach new audiences, including younger generations
- Develop more leads
Difference between a brand ambassador and micro-influencer
The main difference between a brand ambassador and a micro-influencer is how they interact with your customers. Both will have personalities that attract customers and can promote your brand. However, a brand ambassador is doing this in-person, whereas a micro-influencer is doing it online.
Brand ambassadors versus micro-influencers: choosing who to work with
You have to look at your overall marketing strategy when deciding whether to work with a brand ambassador, micro-influencer, or both. Things like your budget, how many in-person events you plan to host, and your own social media marketing campaigns come into play when deciding to hire someone to represent your brand.
When you’re looking to develop direct relationships with your customers, you should consider hiring a brand ambassador. Brand ambassadors are boots on the ground, providing your customers with experiences they won’t forget. You can physically get something in your customer’s hands when you use brand ambassadors in-person to hand out promotional items or information about your offerings.
If you want to increase brand awareness and reach people who may be unfamiliar with your offerings, micro-influencers are an excellent partner to have. The content they post related to your product or services can entice their followers to check you out and potentially purchase something from your business.
Hire All Aces Promotional Staffing to Connect with Brand Ambassadors and Micro-Influencers
Working with both brand ambassadors and micro-influencers is beneficial to your brand. At All Aces Promotional Staffing, we can connect you with whichever option you prefer. If you’re unsure which type of marketer is right for your next event or marketing strategy, we can help you decide.
Looking for brand ambassadors or micro-influencers to enhance your marketing strategy? Contact us today at 646-829-1602 or sales@acespromo.com, and we’ll be in touch!