Game Show Network
Event Management
Crowd Management
84 Brand Ambassadors
A casting was held to find a TV host in each city, with games and activities held inside each mall. Our team ran the games and activities, and helped manage the crowd for the casting while creating a buzz about the station.
Markets:
- Cleveland
- Detroit
- Houston
- Philadelphia
- Sacramento
- St. Louis
- Tempe
Results:
15,000+ brand impressions per city, creating lots of buzz about both the station and show to increase the rating.