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When you attend a trade show, you’re generating awareness for your brand and personally interacting with your customers, but you’re also reaching a limited audience. Taking your brand on the road with a mobile marketing tour lets you connect with more people in more locations over a set period of time. While these experiential marketing...
Product demos, professional events, and experiential marketing programs are some of the best ways to connect with your target customer, create brand recognition, and demonstrate your product or service. But how do you know if the event you put on was a success? Event KPIs (key performance indicators) are the best way to track and...
A street team marketing campaign is one of the most effective ways to get your brand directly in front of your target audience. Brand ambassadors will head out to high-traffic areas or specific locations where your target audience will likely be. Once they’re on-site, your street team can start setting up to introduce your brand—and...
Since many of these events will be in-person, there are planning recommendations you should consider to ensure your next event complies with CDC safety protocols, venue requirements, and keeps your attendees safe and healthy. Here are some tips on how to plan an event in 2022: Make sure you have ample time to run events...
