Category: News

When Your Organization Should Host an Event
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When Your Organization Should Host an Event

Hosting events is appropriate for businesses and organizations in any industry. Whether you’re doing it for clients or your internal employees, events give you the chance to connect with your people outside the general working environment. You’ll want to choose the right opportunities and reasons to host an event since they cost time and money...

Staffing an NFT Event
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Staffing an NFT Event

Non-fungible tokens (NFTs) are all many people can talk about now, from celebrities to government figures and even people in business. If NFTs align with your company, product, or service and you’re considering hosting an event, you’ll need expert staffing knowledgeable in all things NFT. Learn more about what NFTs are, how you can use...

How to Plan a Mobile Marketing Tour
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How to Plan a Mobile Marketing Tour

When you attend a trade show, you’re generating awareness for your brand and personally interacting with your customers, but you’re also reaching a limited audience. Taking your brand on the road with a mobile marketing tour lets you connect with more people in more locations over a set period of time. While these experiential marketing...

How to Measure Event Success and What KPIs to Track
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How to Measure Event Success and What KPIs to Track

Product demos, professional events, and experiential marketing programs are some of the best ways to connect with your target customer, create brand recognition, and demonstrate your product or service. But how do you know if the event you put on was a success?  Event KPIs (key performance indicators) are the best way to track and...