The Go Live Together coalition has one mission: to put millions of people back to work and help sustain the events industry post COVID-19. Consisting of over 4,000 companies, the coalition aims to protect the trade show and live events industry, focusing on legislative action and direct support for businesses. In partnership with the Events...
As many states nationwide move into phase IV of re-opening, the focus shifts back to traditional, in-person events; but with a “COVID-sensitive” twist. Live events are returning innovative approaches to experiential marketing that factor in the need for social distancing. Before it is possible to return to the old “normal” of live events, agencies are...
