We’re very excited to share our podcast interview with the amazing Dona Peters from Medallion Retail. Here Lauren Raimondi, our founder and CEO, talks in depth about the planning process, dos and don’ts, and the importance of the event staffing piece of pop-up shops, retail, and experiential marketing programs. We shared some laughs and great...
The best way to market cannabis is through live experience. How could you not respond to a friendly person offering to rub CBD butter into your palm or luring you into a spectacular installation of the latest LED growth technology? Cannabis is on track to become a 30+ billion-dollar industry, and experiential marketing has surpassed...
Whole Foods is a respected retailer of the world’s healthiest, organic groceries. Having your product featured in one of their locations is no simple feat – there are strict guidelines that dictate acceptance into the store and how a product is showcased. If you have a product that is already being sold in Whole Foods...
It’s common practice for festivals and large-scale events to use volunteers to help with their different tasks. After all, they’re usually associated with non-profits, and if not they’re so much fun that people are often happy to work just to gain access. Event staff can be expensive! But with labor laws becoming stricter and stricter...
