As event staffing experts in the experiential marketing and public relations space, we do sometimes find ourselves in costumes and on stages….and we’re excited to add international entertainment award to our list of accolades! TMT News magazine has just announced the winners of the 2017 Entertainment Awards, and All Aces Promotional Staffing is honored to receive the award entitled, “Best North America Event Staffing Agency 2017 & Employer of the Year – USA.”
“The 2017 Entertainment Awards are designed to cast a light on the key players within the industry…..with an unstoppable rise in demand for high-quality entertainment, corporations have paved the way for creativity, efficiency and cost-effectivity thus providing organizations with an invaluable reach to clients and customers in all stages of entertaining.”
We couldn’t agree more; All Aces Promotional Staffing went behind the scenes with TMT News Magazine to chat more about what experiential marketing really is and how it’s evolved over the last 11 years that we’ve been staffing events, particularly on the stomping ground of our headquarters; the entertainment powerhouse of the world, New York City. Enclosed is All Aces’ dialogue with TMT News Magazine, featured in their latest edition:
All Aces Promotional Staffing is an award-winning event staffing agency specializing in conferences, experiential marketing programs, and product demos nationwide with capabilities in Canada, the U.K., and Europe. We invited Lauren Raimondi to tell us more.
Established in 2007, today All Aces supports a wide range of clients including media companies, experiential and digital marketing agencies, PR firms, advertising agencies, and conference coordinators as well as food and beverage brands. Lauren provides us with more detail on the services that the company provides for this myriad of clients.
“Here at All Aces, we work throughout the entertainment space, and have staffed everything from characters and costumed mascots for themed festivals, fashion shows and various publicity stunts for entertainment brands and movies/shows, models for photo shoots, brand ambassadors to engage and interact with attendees, and general event staff to assist with all aspects of shows, events, and festivals. This past September one of our brand ambassadors wore a cartoon costume for a fashion show and accompanying photo shoot throughout the city along with the Chinese film crew who had made the animated film. We also promoted the movie Jigsaw at and around NY Comic Con where some people were made up to look like Jigsaw and interacted with attendees and consumers. We are at the heart of some very dynamic and memorable experiential moments!
“There are many also award ceremonies, film screenings, concerts and other events where we work behind the scenes so entertainment can carry on smoothly; if we are not assisting with setup and breakdown, we’re greeting and registering guests, serving food and drinks, passing out gift bags, having brand ambassadors interact with guests, or offering general assistance. Our intention is to initiate and enhance a brand/ client experience, whether it’s in the spotlight or supporting it.”
To ensure that it is able to offer clients the solutions they need, the firm operates a flexible, relaxed internal culture, as Lauren is eager to highlight.
“Internally, at All Aces Promotional Staffing we have a business casual culture that is fun, flexible, and both relaxed and very dynamic due to the nature of the industry. Our office is at WeWork to maintain that start-up drive and mentality, and offer an array of benefits to our internal team. When working remotely, we stay in touch via skype and cloud- based applications. Some of our employees work remotely at a location of their choosing. All of our event staff knows that they work with us as much as they work for us, and this culture is cultivated through trust, communication and respect. As CEO,I try my best to see where each employee will do the best and be the happiest.”
Looking ahead, Lauren and her team are keen
to build on this success and grow even further, as she proudly explains in her concluding comments.
“Now that we have the award recognition and Woman- owned Business certifications with WBENC to go with our solid foundation, we plan on expanding our client base to work with more high-level companies, studios, advertising agencies, and festivals. We also plan to create more relationships with event staffing firms globally to expand our reach for our clients. We currently incorporate social media into our activations, and would like digital marketing in general to play a more prominent role in our future programs. We have a wealth of knowledge on how to activate promotions and events across many industries, and would like to assist our clients more with the logistics from some of our vendor partners to allow them to focus on the creativity.
“Additionally, we would like to be more socially responsible and are in the very early stages of planning to offer a virtual yoga or meditation class to help ease
the day to day stress of business owners and employees in the marketing and entertainment industries, as well as having our team volunteer quarterly. All of these developments offer us many exciting opportunities for further growth and we are excited to take advantage of these and achieve even more success for both ourselves and our clients.”
The 2017 Entertainment Awards are TMT Business Magazine’s way of recognizing a variety of key players in the rapidly evolving and enlarging world of multimedia entertainment. To view the exact details of this award, click here: https://www.tmt-magazine.com/2018-the-2017-entertainment-awards-press-release