“There are many also award ceremonies, film screenings, concerts and other events where we work behind the scenes so entertainment can carry on smoothly; if we are not assisting with setup and breakdown, we’re greeting and registering guests, serving food and drinks, passing out gift bags, having brand ambassadors interact with guests, or offering general assistance. Our intention is to initiate and enhance a brand/ client experience, whether it’s in the spotlight or supporting it.”

To ensure that it is able to offer clients the solutions they need, the firm operates a flexible, relaxed internal culture, as Lauren is eager to highlight.

“Internally, at All Aces Promotional Staffing we have a business casual culture that is fun, flexible, and both relaxed and very dynamic due to the nature of the industry. Our office is at WeWork to maintain that start-up drive and mentality, and offer an array of benefits to our internal team. When working remotely, we stay in touch via skype and cloud- based applications. Some of our employees work remotely at a location of their choosing. All of our event staff knows that they work with us as much as they work for us, and this culture is cultivated through trust, communication and respect. As CEO,I try my best to see where each employee will do the best and be the happiest.”

Looking ahead, Lauren and her team are keen

to build on this success and grow even further, as she proudly explains in her concluding comments.

“Now that we have the award recognition and Woman- owned Business certifications with WBENC to go with our solid foundation, we plan on expanding our client base to work with more high-level companies, studios, advertising agencies, and festivals. We also plan to create more relationships with event staffing firms globally to expand our reach for our clients. We currently incorporate social media into our activations, and would like digital marketing in general to play a more prominent role in our future programs. We have a wealth of knowledge on how to activate promotions and events across many industries, and would like to assist our clients more with the logistics from some of our vendor partners to allow them to focus on the creativity.

“Additionally, we would like to be more socially responsible and are in the very early stages of planning to offer a virtual yoga or meditation class to help ease
the day to day stress of business owners and employees in the marketing and entertainment industries, as well as having our team volunteer quarterly. All of these developments offer us many exciting opportunities for further growth and we are excited to take advantage of these and achieve even more success for both ourselves and our clients.”