Author: Lauren Raimondi (Lauren Raimondi)

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Tips for Successful Street Team Marketing
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Tips for Successful Street Team Marketing

A street team marketing campaign is one of the most effective ways to get your brand directly in front of your target audience. Brand ambassadors will head out to high-traffic areas or specific locations where your target audience will likely be. Once they’re on-site, your street team can start setting up to introduce your brand⁠—and...

What pandemic planning looks like in 2022
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What pandemic planning looks like in 2022

Since many of these events will be in-person, there are planning recommendations you should consider to ensure your next event complies with CDC safety protocols, venue requirements, and keeps your attendees safe and healthy. Here are some tips on how to plan an event in 2022: Make sure you have ample time to run events...

Benefits of Hiring Full-Service Event Staffing vs. Recruiting
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Benefits of Hiring Full-Service Event Staffing vs. Recruiting

If you’re hosting a business event or launching an experiential marketing campaign, one of your main goals is to ensure that the attendees get exactly what they come for. The staff members you hire can make all the difference in whether your event is a success so it’s important to find the right talent to...