Author: Lauren Raimondi (Lauren Raimondi)

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How to Measure Event Success and What KPIs to Track
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How to Measure Event Success and What KPIs to Track

Product demos, professional events, and experiential marketing programs are some of the best ways to connect with your target customer, create brand recognition, and demonstrate your product or service. But how do you know if the event you put on was a success?  Event KPIs (key performance indicators) are the best way to track and...

Tips for Successful Street Team Marketing
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Tips for Successful Street Team Marketing

A street team marketing campaign is one of the most effective ways to get your brand directly in front of your target audience. Brand ambassadors will head out to high-traffic areas or specific locations where your target audience will likely be. Once they’re on-site, your street team can start setting up to introduce your brand⁠—and...