Author: Lauren Raimondi (Lauren Raimondi)

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How to Prepare for a Trade Show
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How to Prepare for a Trade Show

As a business owner, it might feel like you have to make up for lost time with your customers. Trade shows are an opportunity to spend face-time with your potential clients and customers after a year of online shopping, virtual events, and closed doors. Due to the nature of trade shows, careful planning is necessary...

Why You Should Send Brand Ambassadors to a Tailgate
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Why You Should Send Brand Ambassadors to a Tailgate

Before any major sporting event or concert, there’s bound to be a tailgate — it’s the party before the party! Everyone is generally in good spirits and excited about the event ahead. What better time to connect with your target audience? Sending brand ambassadors to a tailgate is a great environment to introduce yourself to...

Why You Should Use a Brand Ambassador as Your Mascot at Your Next Event
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Why You Should Use a Brand Ambassador as Your Mascot at Your Next Event

Sports teams aren’t the only groups that benefit from having a mascot. Businesses can use mascots to their advantage as well. If your company has a mascot, events are a great place to utilize their character and generate brand awareness. Discover five reasons you should hire a superstar brand ambassador to get into your mascot...