As a business owner, you know there are multiple channels to use when you want to communicate with your customers. After you have successfully reached your customer, receiving feedback from them is crucial in helping you make future business decisions. Sure, you can send out a survey or ask for a review, but nothing beats getting directly in front of your audience and talking with them face-to-face. Hosting and attending events are two ways you can do this. If you’re thinking there’s no way that you or someone from your team can attend an event due to packed schedules, then you should hire a brand ambassador.
What exactly is a brand ambassador?
Brand Ambassadors are brand engagement in its most visible form. Event staff (brand ambassadors, samplers, conference aides) are the voices and faces of a brand or company. Whether they’re the first thing people see at the registration table for a conference or walking around educating consumers about your brand, they are the ones engaging with your target audience and creating brand or company experiences.
At All Aces Promotional Staffing, we bring our clients’ creative visions to life by providing stellar staffing services, easing their stress through superior customer service and attention to detail, and providing jobs globally while maintaining personalized experiences and relationships with all.
Here are four reasons why you should hire a brand ambassador:
- Direct customer relationship
Unlike internal employees, our trained event staff specialize in engaging with customers & event guests across all industries. You’re able to gain real knowledge of the consumer mindset, and brand ambassadors frame all client engagement with KPIs in mind.
- Sales Conversions
Our staff creates natural, vibrant experiences that convert to hard sales and lasting brand impressions. Event staff are strategically selected so that they are the best-fit people to deliver your brand message and accomplish your event goals. Before the event, there is brand training which results in stand-out representation. Brand ambassadors are able to track the qualitative and quantitative success of your event.
Avoid the pitfalls of using existing employees! It may seem to cost less at first but sending your existing employees to an event can lead to decreased productivity, lost conversions, and additional payments to worker’s comp, overtime, and travel expenses. Using brand ambassadors is like having a remote team at the event for a fraction of the cost.
- Insider Perks
Take advantage of our existing relationships and dedicated performance rating system to be sure you get the best staff, every time. And save yourself the headache of payroll and administration!